2025 •E-Commerce • Webiste

Background

Maison de l'Aura is a premium fragrance e-commerce experience designed to make discovering and purchasing perfumes feel elegant, simple, and immersive.

The project focuses on product discovery, visual presentation, and a smooth shopping experience, helping users explore fragrances, understand each product, and move naturally from discovery to purchase.

Research

Competitive Analysis

User / Research Overview

Audience Segmentation

Jobs To Be Done

01. Hero Section

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A large editorial image creates a premium first impression. Minimal navigation, centered typography, and a clear CTA keep the focus on fragrance discovery and brand atmosphere.

02. Seasonal Favorites

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A curated product carousel highlights popular fragrances with product imagery, ratings, pricing, and wishlist actions.

The clean card layout makes it easy to compare products at a glance, while the “View all” link provides a direct path to explore the full collection.

The following quality section reinforces trust with clear benefits such as authenticity, free delivery, and sample discovery.

03. Product Listing

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The product listing is designed to make fragrance discovery simple and intuitive. Users can quickly filter perfumes by gender, category, brand, price, season, and occasion, while sorting and scent-matching tools help narrow down the selection.